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Feb 21, 2017
Unitron Announces New Platform and the World’s Smallest Rechargeable Hearing Instrument

Tempus takes command of conversations while Moxi Fit R offers ultimate flexibility and comfort

February 21, 2017 – Kitchener, CanadaUnitron, a global innovator of hearing solutions, today announced the world’s smallest rechargeable hearing instrument in its class, Moxi Fit R, built on Unitron’s newest platform, Tempus.

Introducing Moxi Fit R - the world’s smallest rechargeable hearing instrument
in its class

Addressing the 70% of patients who want rechargeable hearing instruments1, Unitron’s Moxi Fit R is the world’s smallest rechargeable hearing instrument and brings ultimate flexibility to the company’s award-winning design.


Leveraging the powerful capabilities of the new Tempus platform, Moxi Fit R is:

  • Convenient, providing more than 24 hours of use with 90 minutes of wireless streaming on an overnight charge;
  • Flexible, using both rechargeable and traditional zinc-air batteries when a back-up plan is needed;
  • Easy to use, featuring a telecoil and push button for ultimate control, and,
  • Eco-friendly as the rechargeable solution replaces up to 100 regular batteries

  

Unitron_TempusFamily_Version1_LG_RGB_FIN_HR2

   

Today’s healthcare consumer wants the same flexibility and convenience from their hearing instruments as they are able to have from a smartphone or any other personal device. At the same time, they don’t want to compromise on comfort and aesthetics,” says Andre de Goeij, Director of Product Management and Product Marketing, Unitron. “Moxi Fit R eliminates any existing compromise between a hearing instrument’s rechargeable capability and its size to provide patients with the ultimate flexibly delivered in the world’s smallest rechargeable hearing instrument.”

Tempus platform delivers the best in conversations
People who wear hearing instruments spend over half of each day connecting through conversations2,  and conversations in noise and crowds are the listening situations they struggle with the most3. Tempus brings new technologies to market that allows the wearer to actively participate in all types of conversations, even those taking place with significant background noise. Tempus’s intelligent SoundCore technology enables this by orchestrating four features to understand the listening environment and to make fluid adjustments. Tempus is more accurate and significantly faster at recognizing and locating the primary source of speech than Unitron’s previous platform, delivering the most realistic and natural sound yet.

“Traditional hearing instruments cannot determine the direction of speech and therefore do not benefit the listener who is trying to localize conversational speech.” explains Ara Talaslian, Vice President of R&D at Unitron. “With the Tempus platform, we have been able to achieve a quantum leap forward in accuracy and in our ability to simultaneously understand the listening environment and determine the precise direction of speech. These two capabilities mean a patient’s ability to understand and locate the source of sound goes to the next level, providing better sound quality and a more realistic, natural, and comfortable sound experience. Between the advanced sound system capabilities of Tempus and the small, rechargeable Moxi Fit R, this is by far the most advanced hearing solution Unitron has introduced.”

A consolidated snapshot view into the patient’s listening world
Unitron continues to introduce innovations beyond the product to enhance the overall patient experience; today releasing a new patient insights data screen providing a single snapshot view of the wearers listening lifestyle. Today’s healthcare consumers are more informed, more in control of their healthcare and more demanding of a better patient experience. The groundbreaking connection of Unitron’s Patient Ratings to Log It All and data logging gives hearing healthcare providers consolidated insights to engage in more collaborative discussions with today’s engaged patient and to develop a more personalized solution resulting in improved patient outcomes.

 

1 Rechargeable hearing aid preferences survey. Heaingtracker.com. August 2016
2 Global Listening Environment Study. D. Hayes, Unitron 2016
3 MarkeTrak 9:A New Baseline “Estimating Hearing Loss and Adoption Rates and Exploring Key Aspects of the Patient Journey” Final Report March 2015.


Tempus is available on our Stride BTE and Moxi RIC families. Offered on a full range of award winning RIC and BTE options to choose from, all available at 5 technology levels.

 

MoxifitR_Dynamic_Black_400px

  

About Unitron
Unitron is a global brand that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

Contact:

Tracy Phillips

Unitron Media Relations

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Jan 06, 2017
Robert Eastman named Vice President Sales for Unitron US

January 06, 2017 - Plymouth, MN, USA — Unitron, a global innovator of advanced hearing solutions, today announced the appointment of Robert (Bob) Eastman as Vice President of Sales at Unitron US.  Eastman will oversee Unitron US commercial sales.

 

“Bob brings a wealth of knowledge, experience and leadership to Unitron US,” says Mike Dittmann, President, Unitron US. “I’m confident that his impressive background, along with his high levels of enthusiasm and energy, will be a tremendous asset in our efforts to support hearing healthcare professionals in their delivery of an exceptional patient experience.”

Eastman brings to the Unitron US function more than 25 years of industry experience. In 2009 he launched the US operations of Hansaton, a Sonova brand, and previously served as General Manager at Phonak US. Prior to this, he was President at Rexton. In conjuction to his sales leadership role at Unitron US, Eastman will continue to head up commercial sales for Hansaton US.

 

“Unitron products and technology are second to none, and I look forward to working with an outstanding group of individuals to strengthen the customer experience, while building new excitement and momentum in the marketplace,” says Eastman. “I’m grateful to my predecessor, Jason Mayer, who established a solid foundation for my work going forward.”

 

About Unitron

Unitron is a global brand that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in more than 60 countries. For more information, please visit us on the web at unitron.com/us.

Contact:

Dan Lindhorst

Marketing Director, Unitron US

(763) 744-3466

dan.lindhorst@unitron.com

  

    

John Urbaniak

Media Relations,  Sonova USA

(331) 204-2799

john.urbaniak@sonova.com

 

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Aug 30, 2016
Unitron announces world’s smallest wireless RIC

Moxi Now’s tiny size provides an uncompromising combination of aesthetics, comfort and performance

 

August 30, 2016 – Kitchener, Canada – Proving that small is both beautiful and powerful, Unitron announced today the release of Moxi™ Now, the world’s smallest wireless receiver-in-the-canal (RIC) hearing aid1. Moxi Now is the latest addition to Unitron’s design-focused line up of RIC hearing instruments, including RedDot product design award winners, Moxi Kiss and Moxi Fit.

World's smallest wireless RIC joins the most design-focused lineup on the market
Moxi Now measures just about ¾ of an inch tall and a ¼ of an inch wide. And at 39% smaller volume than Unitron’s next smallest RIC, and 14% smaller than the next closest competitor, Moxi Now delivers amazing comfort, beautiful aesthetics and intuitive functionality in the smallest wireless RIC in the world. Leveraging Unitron’s patient-centric design philosophy, Moxi Now was designed by putting patient needs at the center, offering the discretion wearers crave, in a fully automatic, high performance, wireless hearing instrument they can “set and forget” and wear comfortably all day long.

 

“Through our design philosophy, we remain committed to creating the best and most complete experience possible while making the technology transparent to the wearer,” says Unitron Design Manager, Corey Banham. “Moxi Now’s design language and organic form provides patients with a hearing instrument that is absolutely discreet and comfortable, to address barriers to adoption and improve patient acceptance.”

 

Packed with performance
It is the world’s smallest hearing aid in its class, and Moxi Now does not compromise on performance. Built on the North sound processing platform, it combines the strength of three trailblazing features, SoundNav, Sound Conductor and SpeechZone™ 2, allowing patients to happily participate in every conversation while experiencing natural sound and comfortable listening.

 

Advancing the patient experience with Unitron’s industry-first patient insights

Moxi Now also incorporates Unitron’s industry-first patient insights to enhance counseling and intensify patient engagement. Log It All captures real-world evidence about a patient’s listening lifestyle, while Patient Ratings reveals important in-the-moment information on how patients were feeling about their hearing instrument performance. This powerful combination of objective evidence and subjective insights provides hearing healthcare providers with a complete and accurate picture of a patient’s listening experiences to strengthen evidence-based technology recommendations and improve quality of care.


“Moxi Now may be the industry’s smallest hearing instrument, although the ambitions behind it are quite big, ” says Bruce Brown, Vice President, Global Marketing for Unitron. “It is a product inspired by new consumer expectations with respect to aesthetics, comfort and performance. With patient insights, it provides a tangible way for hearing healthcare providers to improve patient outcomes.”

 

1 Moxi Now is the smallest wireless RIC in the world based on exterior dimensions compared  to other products in its class.

 


About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

   

Contact:

Tracy Phillips

Corporate Media Relations, Unitron

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Jun 14, 2016
Unitron and hearing healthcare professionals embrace a vision for industry change

Engage US empowers hearing healthcare practitioners to create patient advocates and grow their practice

 

June 14, 2016 – Plymouth, MN, USA – Creating an exceptional patient experience begins with a vision for practice change. This was the key message during Unitron’s US Engage conference, a two-day event with hearing healthcare professionals June 2-3, 2016  in Nashville, Tennessee.

“We all know that healthcare is evolving rapidly and it’s not just technology innovation driving the change.  It can be argued that consumer expectations and access to information is driving this change at an unprecedented rate.  In the hearing aid industry, we’ve been slow to adopt many new ideas, but there’s never been a bigger opportunity before us,” says Mike Dittmann, President, Unitron USA. “With events like Engage, we are bringing together experts from inside and outside of the industry to challenge the status quo, collaborate and address these challenges.  At Unitron, our goal is to facilitate and assist hearing professionals to move beyond traditional approaches and thinking and find new ways to engage patients and grow practices.”

Over two days in Music City, Unitron leaders and hearing healthcare providers learned from renowned experts in the areas of baby boomer marketing and cultural changes, the creation of a first-class patient experience, and how to effectively lead through the creation of a solid vision.   Teamwork and trust allowed the discussion to move beyond the theory and into practice, using panel discussions, workshops and round table peer-to-peer Q & As to identify tangible tactics to take away and put immediately into practice.

 

Unitron US Engage 2016 keynote speakers included:

  • Matt Thornhill, founder and President of the Generations Matter think tank, author of Boomer Consumer. Read Matt’s guest blog on the Unitron website ‘Banking on the boomer bubble.’
  • Jim Tincher, founder of Heart of the Customer, and a “Certified Customer Experience Professional.”  Read Jim’s guest blog on the Unitron website ‘It’s all about the emotions.’
  • Steve Pawlett, Director of Global Learning and Development for Sonova and a topical expert on leadership, sales and coaching.
     
    Conference participants reacted enthusiastically to the practical learning provided at the Engage event.
     
    “We are committed to providing excellent patient-centered care and are so receptive to new ideas,” says Sarah Curtis, Clinical Audiologist, Audiology Services, University Hospitals Case Medical Center. “I personally think that it is wonderful that Unitron has elected to place its focus on taking care of the patient and on reaching new patients. It was nice to see such an approach and emphasis toward hearing health and not sales.”
     
    Change brings growth and opportunities,” tweeted Dr. Sheryl Figliano of Centers for Hearing Care, yet another Engage Nashville attendee. “What an inspirational and practical two days! I’ve already implemented things I’ve learned with staff this morning!”

    Read more about the patient experience insights revealed at Engage on the Unitron blog.
USEngage_MThornhill

   

Matt Thornhill, founder and President of the Generations Matter think tank, author of Boomer Consumer.

    

USEngage_collaborating

   

Participants and Unitron team collaborating re: marketing to the new consumer.

USEngage_JTincher

   

Jim Tincher, founder of Heart of the Customer.

 

 

About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

   

Contact:

Tracy Phillips

Corporate Media Relations, Unitron

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Apr 12, 2016
Unitron earns the company its third consecutive Red Dot Design Award

Stride P internationally recognized for its styling, comfort and intuitive control

 

April 12, 2016 – Kitchener, CanadaUnitron, a global innovator of advanced hearing solutions, today announced that Stride P, the most recent addition to Unitron’s patient-centric family of hearing aids has been recognized with the prestigious Red Dot Award: Product Design 2016. The award is the third consecutive Red Dot award for Unitron, and the first for the Stride product family.

The international Red Dot jury, made up of independent design experts, educators and specialty journalists, gathers annually to appraise the best products of the year. More than 5200 products were submitted this for consideration this year, representing manufacturers and product designers from 57 nations. Products are evaluated for functionality, degree of innovation, formal quality and ecological compatibility, and award-winning products must demonstrate that design is an integral part of the innovative product solution.

Unitron’s latest Red Dot award winner is Stride P, the most recent addition to the Unitron family of hearing aids. Developed for patients with more severe hearing loss, the organically shaped, behind-the-ear (BTE) Stride P combines the best of fluid styling, comfort and intuitive control. For more severe hearing losses, a larger hearing instrument is required to house a more powerful battery. Stride P accommodates this design consideration with style and grace, featuring a flowing shape that tucks discreetly and comfortably behind the ear. G2 curvatures yield a smooth, flawless surface, while the darker accent applied to the central housing is designed to create an impression of a smaller hearing aid in the hand. User controls are characterized by intuitive design, including defined tactile program and volume buttons , easy operation even for those with dexterity issues, and a battery door that ensures batteries are inserted correctly. The close attention to physical and psychological comfort -- how Stride P feels and how it makes wearers feel -- and intuitive functionality improves patient acceptance.

“Stride P represents a further maturing of patient-centric design philosophy, initially launched with the award-winning Moxi product family and extends our unique design thinking to the BTE category,” says André de Goeij, Director of Product Management and Product Marketing, Unitron. “While Stride represents a larger form factor, its fluid design and flawless appearance successfully creates the impression of a much smaller hearing aid in the hand.”

     

reddot2016_Stride P


About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

   

Contact:

Tracy Phillips

Corporate Media Relations, Unitron

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Apr 05, 2016
Unitron’s patient insights opens a new window into the patient experience

Powerful combination of objective evidence and patient insights to elevate level of care

 

April 5, 2016 – Kitchener, Canada – The growing availability of data analytics and a move to evidence-based medicine is creating an opportunity for change across all realms of healthcare. Unitron now brings these advances to hearing health with the release of patient insights, a new industry-first solution giving hearing healthcare professionals (HHCPs) a direct window into how patients are feeling about their hearing instrument performance.

A complete picture of the patient experience
Comprised of two industry-first features, Log It All and Patient Ratings, patient insights provides HHCPs with a more complete picture of the patient experience with their hearing instruments. Log It All captures objective data from the hearing instrument on the patient’s real-life hearing experiences across seven unique sound environments, while Patient Ratings provides the practitioner with subjective in-the-moment insights into a patient’s perception of their hearing experience. This powerful combination of evidence and insights gives the HHCP the whole picture to support their recommendations and elevate their level of care.

 

At the intersection of big data and patient demand
Unitron’s new patient insights sits at the intersection point of two mega trends impacting the healthcare market. First, rapid advancements in technology, such as mobile devices, sensors and wearables, now allow for low cost collection of patient data. Second, patients are demanding to be more engaged in their healthcare and want personalized solutions that fit their lifestyle. And, the explosion of smartphone use among healthy agers – 54% of individuals aged 50-64 and 27% of individuals 65+ own a mobile phone – makes patient monitoring and data collection easier than ever to achieve.1

 

“Hearing healthcare providers are starting to see the possibility and value of data collected on patient mobile devices and are realizing what a positive impact this information can have on their practice and the patient experience,” says Chris McIntyre, Senior Product Manager, Fitting Software and Mobile Apps at Unitron.

 

Better patient outcomes
The impact of patient insights on the patient experience and its ability to pave the way to better patient outcomes cannot be underestimated, says Dr. Don Hayes, Director of Clinical Research for Unitron. “The whole point of giving people a pair of hearing aids to try out in the field is to get back information about what works and doesn’t work for a patient,” says Hayes. “Until now, there’s been a disconnect between what the person says, and the ability to know what the hearing aid is doing. The combination of the objective data from Log It All with the subjective patient experience data gathered in-the-moment through Patient Ratings solves that problem. Patient insights provides HHCPs with the information they need to make changes to the hearing instruments so patients go out the door with a better fitting.”

 

1 Pew Research Center, 2016

 


About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

   

Contact:

Tracy Phillips

Corporate Media Relations, Unitron

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Sep 29, 2015
Stride leads the way in patient-centric design

New family of BTE and ITE product styles designed to remove patient barriers

 

September 29, 2015 – Kitchener, Canada – Unitron, a global innovator of technologically advanced hearing solutions, today unveiled Stride™, a new family of freshly designed BTE and ITE hearing instruments built on the North sound processing platform. Stride leverages Unitron’s patient-centric design philosophy and is packed with technologies that truly let patients focus on conversations in all listening environments.

 

Patient-centric design across BTE and ITE styles on the North platform
Stride joins the Moxi™ product family on the North platform, offering a BTE that pairs design focus with intuitive controls and ITEs that incorporate our premium technology in smaller styles including a 10A wireless directional and marry innovative design with durability. The Stride family of BTE hearing instruments delivers the natural sound and enjoyable conversations patients love in two wireless 13 battery options. Stride P pairs design with dual controls and Stride P Dura offers moisture resistance and durability without sacrificing style. Stride ITE hearing instruments are freshly designed inside and out and customized for comfort, and include new volume control, push button, plasma coating and microphone ports that reduce moisture and debris ingress to improve the patient experience.

 

“Stride is the next instalment in our patient-centric design philosophy, initially launched to market with the award-winning Moxi product family, says André de Goeij, Director of Product Management and Product Marketing, Unitron. “We are excited to extend that same industrial design innovation – a capability truly unique to Unitron – across BTE and ITE lines,” says André de Goeij. “ITEs continue to enjoy a high level of reliance in clinical practice, and remain a very important part of Unitron’s product portfolio.”

 

Paired with industry-first solutions Flex and Log It All for greater in-clinic success
Stride is paired with unique, industry-first solutions such as Flex™ and Log It All designed to spark evidence-based conversations that grow trust, motivate patients to act, increase patient satisfaction and ultimately, build practices. Over 80% of Flex customers believe the solution improves the patient experience and report an increase in the number of patients purchasing hearing aids. Log It All, an industry first data logging solution, enhances Flex by allowing HHCPs to gather information from a patient’s experiences wearing hearing instruments to create evidence-based conversations about their lifestyle and technology level choices. New patient-facing screens within the Log It All solution allow clinicians to easily paint a picture for an individual of their daily listening behaviors and patterns, further enriching patient conversations.

 

“Stride’s patient-centric design brings new BTEs and ITEs to market, rounding out Unitron’s offerings on the North platform. This new fresh product family gives our customers a wide range of style options and even more avenues to help their patients enjoy, understand and take part in conversations in multiple listening environments,” says Bruce Brown, Global Vice President of Marketing, Unitron. “Coupled with Flex and Log It All, Stride offers HHCPs a truly differentiated offering that boosts in-clinic success and enhances the patient experience.”

 

 

About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.
 

Contact:

Tracy Phillips

Corporate Media Relations

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Sep 28, 2015
Unitron and customers explore a changing hearing industry landscape

Engage 2015 global customer conference puts the focus on practical strategies to evolve practices and patient relationships

 

September 28, 2015 – Kitchener, Canada – Hearing healthcare professionals (HHCPs) are facing a rising tide of change that is impacting the way they manage their practice and interact with patients. This according to a poll of international hearing healthcare practice owners and clinicians gathered at Unitron’s Engage 2015, held last week in New Orleans, Louisiana.

 

“So much is changing in our industry. We are dealing with new competitors for patient mindshare, new technologies, and shifting demographics as patient needs and expectations change and evolve,” said Bruce Brown, Vice President of Global Marketing, Unitron in his kick off address to customers who travelled to the ‘Big Easy’ from across North American and around the globe. “HHCPs are feeling the impact and recognize they need to change how they work and we believe we play an important role providing unique solutions and supporting clinicians through this evolution.”

 

Over the two days, Unitron customers participated in a range of interactive discussions and sessions aimed at providing practical solutions to adapt and succeed in the face of competitive, technology and patient change. An array of healthcare marketing, customer experience and technology experts addressed such trending topics such as marketing to healthy agers, the patient journey, experience engineering, and technologies for boosting in-clinic success.

 

Unitron Engage 2015 feature speakers included:

  • Edgar Keenhen, author of the Grey Ocean Strategy on the psychology of aging - marketing to the 50+ consumer;
  • Dr. Kent Seltman, former Director of Marketing at the Mayo Clinic, on the evolution of a great service brand, and;
  • Lou Carbone, CEO of Experience Engineering on the unconscious customer experience and strategies to keep customers coming back again and again.


“It has been an amazing experience to talk with colleagues from around the world about how we are managing our respective businesses,” said Unitron customer Florian Ross, Geschäftsführer of Hörgeräte Reichel. “Engage has reconfirmed we are focusing on the right things with our clients, while providing us with new ideas and perspectives to consider – especially on how we market to our clients.”

 

“You know a conference is great when the speakers leave you speechless but wanting to change the world,” tweeted Mackenzie Thomas, Audiologist, Alamo ENT Associates. “It really is all about changing behaviors. I now have this burning desire to make changes in the way our team interacts with our patients. From the moment they walk through the door to our clinic we can create a truly differentiated experience for them that sets us apart.”

 

 

Edgar Keenhan
engaged customers
Lou Carbone
Kent Seltman and customer

About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.
 

Contact:

Tracy Phillips

Corporate Media Relations

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

Ellyn Winters-Robinson
Ignition Communications
(519) 574-2196
ellyn@ignition.ca

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Apr 28, 2015
Unitron’s Moxi™ Fit Wins 2015 Red Dot Product Design Award

Company takes home third international design award for the forward-thinking Moxi product line

 

Kitchener, Canada – April 28, 2015 – Unitron, a global innovator of advanced hearing solutions, today announced that its intuitive, functional and elegant new Moxi(TM) Fit has earned the prestigious Red Dot Award: Product Design 2015. The award marks the third major international design award for the Moxi product family.

 

Celebrating its 60th anniversary this year, the Red Dot Product Design Award is among the world's largest and most distinguished design competitions. To mark this special anniversary a "star studded" jury of international design experts evaluated 4,928 entries in 31 product categories from 56 countries. The jury included Danish fashion designer David Andersen, German materials expert Dr. Sascha Peters, Wen-long Chen, CEO of the Taiwan Design Center, Malaysian-born star designer Jimmy Choo, German product design icon Professor Werner Aisslinger, and tangerine founder Martin Darbyshire. The jury was charged with rewarding innovation, functionality, ergonomics, durability and ecological compatibility, among other criteria.

 

Moxi Fit combines style with intuitive functionality to give hearing instrument wearers control in a compact, comfortable and luxurious design. Its smooth, luminescent finish impresses in the hand while its fluid lines and small, contoured form wraps comfortably around the natural curve of the ear, and allows for the more discreet color to show when worn.

 

 

reddot-award-2015
MoxiFit_SandStorm_Pair_RGB

 

Moxi Fit features intuitively functional components that improve product handling. Wearers can easily control volume or select programs with the push of a button. Based on extensive user experience and ergonomic response testing, the location and shape of the button allow for intuitive use, even by people with dexterity challenges. The battery door is simple to operate and right/left markers are easy to identify. For clinicians, the programming port is easy to access and receiver wires are simple to install.

 

"As with all our product design, our goal with Moxi Fit was to remove patient barriers, specifically through Moxi's established reputation for style, comfort and easy functionality," said Andre de Goeij, Unitron's Director of Product Management and Product Marketing. "It is a testament to our user-centric design philosophy that Moxi Fit was recognized for achieving that rare feat of providing intuitive user control without compromising size or beauty."

 

Moxi Fit follows in the award-winning footsteps of Unitron’s Moxi™ Kiss, which won both the Red Dot Award for Product Design in 2014, and the 2014 iF product design award.

 

 

 

About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

 

Contacts:

Unitron

Tracy Phillips

Corporate Media Relations

+1 519 895 0100 ext 2121

tracy.phillips@unitron.com

 

OR

 

Pilot PMR

Alex Mangiola

+1 416 462 0199 ext. 221
alex.mangiola@pilotpmr.com

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Please reach out as we are always ready to share more about Unitron!

Tracy Phillips
Corporate Media Relations
(519) 895-0100 ext. 2121
tracy.phillips@unitron.com

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