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Insights on the patient experience & in-clinic success

    Unhappy providers = less satisfied patients

    December 4, 2017 12:06 PM by Aaron Jones, AuD, MS, CCC-A Director of In-clinic Success

    Today I went to the Department of Motor Vehicles (DMV) to renew my license. When I arrived, a cue of anxious customers stretched out the door and far around the corner. The line alone was enough to cause anxiety, but I had an appointment. I sped past the cue like I was carpooling at rush hour.

    Then I noticed one employee was servicing both the long cue and my fast lane. His job was to answer questions and direct customers to their appropriate destinations. During my short wait, I witnessed him face everything from language barriers to harassment. He was having a bad day. Unsurprisingly my subsequent interaction with him was underwhelming. His directions were abrupt, vague and delivered with an attitude. Although my need was met, I left dissatisfied with the experience.


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    Good design is built to last

    November 15, 2017 9:58 AM by Corey Banham, Unitron Design Manager

    Hearing aids need to stand up to even the most active of lifestyles. Beautiful aesthetics, comfort and ease of use are the components of our patient-centric design philosophy that create great first impressions and attract customers to our products. But a hearing aid that’s designed well is also designed to last. As with any electronics, hearing aids need to be protected from dirt, moisture and wear and tear on moving parts. Unitron understands and respects this, and that’s why we intentionally design our hearing aids to withstand the rigours of daily use and the environments that they are subjected to.

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    The demand for a differentiating experience

    November 2, 2017 11:00 AM by Kate Handley, Vice President, Strategic Accounts & Customer Experience

    I was reading an interesting article recently by Andrew Phillips called “A New Generation of Travel” and in his article Andrew describes today’s changing travelers and more importantly the change in their expectations. Travel used to be centered around family vacations, going back to the same places each year creating family memories and traditions, building a home away from home so to speak. The kids, now grown and travelers in their 40s (that’s me), are looking for very different experiences. They want something new, something different. Life is more hectic and therefore trips are shorter and more frequent. I can say I agree as I read this article on my two day mini-vacation in Door County.

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    Start planning for opportunistic OTC competitors

    October 16, 2017 10:00 AM by Aaron Jones, AuD, MS, CCC-A Director of In-clinic Success

    Recent surveys by Hearing Health and Technology Matters, Unitron and others reveal uncertainty among hearing healthcare professionals (HHCPs). While big retail and managed care have been sore subjects for years, a new issue has surfaced for HHCPs. When the Over-the-Counter Hearing Aid Act was signed into law earlier this year, the door opened for consumers with mild and moderate hearing challenges to obtain aids without HHCPs. Clinicians and practice owners alike are justifiably unsure about the implications.

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    Your patients are talking about you

    October 11, 2017 10:30 AM by Cassie Marini, Local Marketing Manager

    Here’s a staggering statistic: two out of three people see the Internet as the most reliable source of information about your business (source: Edelman Insights). That means the majority of people are going to form an opinion about your clinic based on your website and what others are saying about you online. In today’s 'information at your fingertips' world, you may not even have the opportunity to win new customers with your outstanding customer service or remarkable new product if you don’t pass the online test. The good news is there are tools to help you manage your online reputation. And the sooner you start implementing them, the better.

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    Clear benefits of patient-centered care

    September 20, 2017 10:00 AM by Aaron Jones, AuD, MS, CCC-A Director of In-clinic Success

    Bill Diles, MA, owner of Kenwood Hearing Centers is a long-time FLEX advocate. He’s experienced the benefits of patient-centered care first-hand and provides a great example of how FLEX can be used to support it. I asked him to tell our readers how he uses FLEX and the turnaround he’s seen in his practice by partnering with Unitron and integrating the FLEX solution.

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    How FLEX-able are you?

    September 14, 2017 9:30 AM by Tina Howard, AuD, CCC-A, FAAA Unitron Global Senior Audiologist

    If Unitron’s FLEX program’s unique “try before you buy” approach coupled with Log It All helps clinicians have better conversations with their patients, then why aren’t hearing healthcare providers (HHCPs) rushing to adopt FLEX? FLEX and Log It All require a change in behavior. However, over time, the program is very effective at enhancing client relationships and fueling business growth.

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    Best of the best. It's all in the details.

    September 6, 2017 10:30 AM by Edison Lee, Unitron Global Chief Designer & Manager, Mechanical Engineering

    Unitron created Moxi Kiss, the first product to represent the company’s new design language more than 5 years ago. Since that time, our engineers have been hard at work on a new goal: to create the world’s smallest hearing instrument in its class. In the creation of Red Dot award winner Moxi Now, we learned that when it comes to creating the world’s “best of the best” in product design, it’s really about the details.


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    Are you ready for what's ahead in hearing healthcare?

    August 29, 2017 11:45 PM by Aaron C. Jones, AuD, MS, CCC-A Director of In-clinic Success

    Hearing healthcare providers must alter their business practices to remain relevant and competitive in the rapidly changing marketplace. Patients are changing as the difference between them and consumers is becoming ambiguous. Competitors are changing, too, with a plethora of over-the-counter devices heading our way. This evolution is unavoidable and it requires that HHCPs adapt to achieve in-clinic success.


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    Moving past the hammer

    July 26, 2017 9:15 AM by Don Hayes, Director of Clinical Research

    As Abraham Maslow once said, “when the only tool you have is a hammer, you tend to see every problem as a nail.” New tools offer the opportunity for expanded vision and novel solutions. The creation of ‘Log It All’ provided us with the unique opportunity to view the patient experience with fresh eyes. And new questions we wanted answers to.


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    Don't fear your discount competitors. Outperform them.

    June 20, 2017 2:57 PM by Jan Storhaug, Audiology & Technical Services Manager

    Our industry is filled with disruption. As an independent hearing healthcare provider you may be concerned with the road ahead. Around one corner you see the proliferation of discount hearing aid retailers (big box, warehouse club, mail order and online). And, in the near future, you may see pharmacies and other stores that stock and sell over-the-counter hearing instruments. As our guest blogger, Dr. Nancy Tye-Murray discusses, none of the channels of disruption can match your locally owned hearing healthcare practice in several important regards. Nancy has found four areas that can strengthen your ability to satisfy your patients, create a distinct competitive advantage and deliver highly personalized hearing healthcare.


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    It's about rewards versus risks

    December 15, 2016 3:00 PM by Guest blogger, Lou Carbone


    Virtually every hearing-impaired individual is confronted with the moment of decision — “yes” or “no” to the question of “are you ready to accept the need for hearing help?” As today’s guest blogger Lou Carbone points out, the answer boils down to rewards versus risks. How can you help your patients understand that the rewards are far greater than any perceived risks? Find out what the “master of experience engineering” has to say about this crucial topic. 

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    Let's cut to the chase about Aural Rehab

    November 30, 2016 9:00 AM by Steve Eagon, Director of In-clinic Success


    For those of you who follow the Unitron blog, you know that many of our articles focus on building a deeper trusting patient relationship from the moment the patient calls, visits your website and meets with you and your team in the office. One overlooked area of the relationship is fostering greater acceptance and use of hearing aids and then cultivating that relationship for increased word-of-mouth referrals. I recently met audiologist Dusty Jessen and explored her aural rehab program, “5 Keys Communication.” After speaking with her and reviewing the materials, I was more than impressed. I asked her to contribute an article about the area of aural rehabilitation (AR) and practical things you can do to make this happen in your office. It’s not difficult, and Dusty has found a way to make it fun for your patients.

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    Patient data is closer than you think

    November 2, 2016 8:45 AM by Don Hayes, Director of Clinical Research

    The healthcare world is undergoing revolutionary technological change. While hearing healthcare has lagged behind other medical fields, it is time for the industry to embrace the change if we wish to thrive. Technology should not be perceived as a threat, but rather a gateway to greater clinical success. It will, however, require practitioners to shift away from the “classical” way of thinking and performing, and toward a fitting process that generates new information during the hearing aid trial period, as patient and hearing aid generated data are used more effectively as clinical tools.

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    Creating a collaborative, emotional experience

    October 19, 2016 3:30 PM by Steve Eagon, In-clinic Success Director

    If your hearing healthcare practice isn’t as successful as it once was (or as successful as you’d like it to be), it might be time to rethink the experience you create for prospective patients. For this blog post, I asked Lou Carbone, the master of experience engineering, to share his thoughts about why success in hearing healthcare depends on understanding and adapting to the emotional experience of hearing-impaired individuals.


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    Top three tips for allocating marketing dollars

    October 6, 2016 5:30 PM by Steve Eagon, Director of In-clinic Success


    As hearing professionals, we are currently in a state of flux on many fronts. I feel the various issues confronting us can be divided into areas we can control and areas over which we have little control. The areas over which we have the greatest control are all the customer-facing interactions that define ourselves and how we attract and interact with consumers. One such area we truly need to explore is how we speak to today’s consumer and attract them to our offices by way of marketing. I’ve asked Bruce Brown, Unitron’s head of global marketing, to contribute a blog around what the most successful practices are doing to drive new consumers to their office. Bruce has a link that will take you to a marketing study and I encourage all of you to review it. So, what are you all doing to maximize referrals from raving fans? Let us know what has worked!

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    “Just right,” a fairy tale ending

    September 21, 2016 9:45 AM by Steve Eagon, Director In-clinic Success


    While recently planning for our blog, I received an email from Rocky Johnson, Unitron US Customer Care Manager, with an attachment saying, “Here’s something I wrote a while back and thought it might work for our blog.” After I read it, I thought to myself, “Wow, how perfect!” and quickly rushed it to the front of the publishing line. Rocky’s story drives home the point that a significant percentage of family members and caregivers are taking part in the care for friends and family. And when they do, they look at the “total experience” before choosing a provider. As you read Rocky’s story and how she filtered her hearing professional choices, her thought process and what she deemed representative of a competent hearing care provider keep in mind it is quite typical of what we’re seeing today.  

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    Designing with a new consumer in mind

    September 8, 2016 12:30 PM by Steve Eagon, In-clinic Success Director


    When we think of great design, the first thing that comes to mind is the striking appearance or aesthetics that catch our eye. If I ask you to think of products that traditionally incorporate great design we usually think of architecture, automobiles, furniture, electronics, etc. But hearing aids? Really? I always knew it was important on various levels, but Unitron has taken it to an art form. To explain further, I invited Corey Banham, our corporate Design Manager, to contribute an article about the importance of design and how it can have a positive impact on the acceptance of amplification for the consumer. Be sure to click on the video link for an exciting detailed look at design! So, let’s now turn it over to the expert.  

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    A GenXer with hearing loss, what we can learn, part 2

    August 25, 2016 1:09 PM by Steve Eagon, Director of In-clinic Success


    “The fact is I have terrible hearing. There’s no way around that. But without question, I’m becoming more social and less isolated. I feel more confident, less self-conscious and less hesitant to go out. I feel less stuck in my own head and more aware of the world around me. I’ve never had a better, more natural sounding hearing aid.”


    This paragraph didn’t just hit me, it completely knocked me over when I read it. Last week, I published part 1 of my friend, Chris Clawson’s journey of dealing with hearing loss as a 47 year-old GenXer. As a yoga instructor, musician and business owner, living an active lifestyle is an understatement for him. Living that lifestyle with a complex hearing loss has been a huge challenge. 

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    A GenXer with hearing loss, what we can learn, part 1

    August 16, 2016 8:30 AM by Steve Eagon, Director of In-clinic Success


    I met my friend Chris Clawson 18 years ago when I moved to Nashville to explore a music career. Chris is a fabulous musician, yoga instructor and owns his own business. He’s a fascinating guy and a good friend. We hit it off immediately and have played in various bands together until a few months ago. You see, Chris has a very involved hearing loss–right ear atresia and a moderate to severe high frequency sensorineural loss in his left ear. Sadly, he reached a breaking point this spring–playing bass guitar in our band was too stressful and not fun for him. Chris is 47 years old and has been dealing with the noticeable effects of his hearing loss since his 20s. In his words, here is what Chris wrote to me in an email. 

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    How patient-generated data will change hearing care

    August 2, 2016 7:50 AM by Chris McIntyre, Sr. Product Manager, Software & Mobile Apps


    As technology advances and we have the ability to monitor, assess and modify our health based on real-world data collected by our smartphone, wristband, watch or earbuds, it becomes clear that digital health is here to stayAnd not only is technology evolving, but the patient landscape is also changing. 

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    When your patient wants a RIC product, but…

    July 21, 2016 10:00 AM by Jan Storhaug, Audiology & Technical Services Manager


    How do you respond to patients who have their heart set on a discreet receiver-in-canal (RIC) hearing solution, but who are better candidates for a thin tube product? And why do many hearing healthcare professionals automatically opt for RIC products when they need an off-the-shelf solution?


    We asked Bob Hartenstein, Au.D., owner of Audiology Associates in Vermont, to share his perspectives on these questions, particularly in light of an emerging new breed of ultra-small 312 thin tubes. As you’ll read, the distinction between thin tube and RIC is blurring — and patients are the beneficiaries. Here’s what Bob has to say…

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    Do or do not. There is no try.

    July 15, 2016 11:00 AM by Steve Eagon, Director In-clinic Success


    Many of you might recognize the above movie quote from Star Wars and Yoda. I’ve always loved Star Wars and especially any Zen-like quotes from Yoda. Over the past several years, as a manager, learning and development director, and in my current position at Unitron, I’m constantly reminded of how difficult “change” is for people. Simply find a starting point can be the most challenging. Just recently, I received two emails from professionals who have put small steps around the patient experience into action and are seeing positive results in many ways. The problem is these emails are the exception. And this is why I actually don’t buy into Yoda’s famous quote above. The reason is that you have to try something no matter how small to begin the change process.

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    Connecting as if your life depended on it, part 2

    July 6, 2016 9:10 AM by Steve Eagon, Director of In-clinic Success


    Here is part two of Scott Mann’s blog, Connecting as if Your Life Depended on It. If you didn’t read part one, please click here. Scott takes what he learned from his time as a Green Beret and the power of conversation and connection, and applies real-world business sense. There is invaluable information in both parts of his blog.


    I want to thank Scott for sharing his time and expertise around a topic that has significant relevance in our field of hearing aids. Remember, it’s not about the technology, software, diagnostics and letters after your name. If you can’t connect with someone on a human and emotional level, you’ll never be able to take that person on the journey to better hearing and a better quality of life.

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    Connecting as if your life depended on it, part 1

    June 30, 2016 12:45 PM by Steve Eagon, Director of In-clinic Success


    Given all the disconcerting news coming out of the Middle East, you bet I was intrigued when Fortunato Figliano (a colleague and Unitron customer) emailed and said I must meet someone - David Scott Mann. Fortunato had just heard the retired Green Beret give a leadership workshop in Youngstown, OH about the importance of communication, storytelling and other insights learned from the front lines in the Middle East and was incredibly moved and inspired. Knowing Unitron’s and my passionate belief about leadership, coaching and the art of a great conversation, he felt we would have much in common. 


    Once I had the chance to speak with Scott, I can see why Fortunato felt the way he did. Scott believes so much in the power of connecting with people through the ability to build trust by way of an emotional conversation. This power of persuasion not only saved lives, but made some very dangerous spots in the world significantly better places. At one point I joked and said, “If you are able to build rapport and trust in 5 minutes with people you don’t know and who also could kill you, surely we could learn something from your message and help persuade our hearing aid patients to take a step forward with us.” 


    This is a two-part blog, watch for part two coming soon. Thanks Scott, and enjoy! 

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    Inspiration, vision and execution – Moving our industry forward

    June 9, 2016 10:30 AM by Steve Eagon, Director of In-clinic Success

    “My weekend was spent processing ideas and I am so excited to be able to present them to my team. Not just about making change stick...but also, understanding the value of the change, communicating it, reflecting on the results and doing it again and again. It is what makes what I do every day thrilling.”


    “What an inspirational and practical two days! I’ve already implemented things I’ve learned with staff this morning!”


    On this recent Monday morning, I received these emails from two hearing professionals and had goose bumps after reading them. Unitron had just finished a two-day interactive session listening to experts talk about reaching the Baby Boomers, designing a first-class patient experience and then leading yourself and your staff through change. Between it all, a large number of hearing professionals from all backgrounds shared ideas, opinions and brainstormed ways to meet the expectations of today’s consumer and drive our industry forward.

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    It's all about the emotions

    May 26, 2016 2:00 PM by Steve Eagon, Director of In-clinic Success


    As hearing professionals, we are trained to be very process and procedural driven–The COSI, impedance tests, hearing evaluations, real ear, etc. This rational education and training usually compels us to pass the facts and figures from testing and technology on to our patients. As one audiologist told me a few years ago after watching a patient doze off during her lengthy audiogram explanation, “I’m excellent at putting people into an audiology coma and I need to stop!”  


    Below is a guest blog written by a friend of Unitron, Jim Tincher. Jim specializes in the science of journey mapping and looking at the consumer decision making process and touch points they encounter with a business. He’s been working with us on various projects and has graciously written a thought-provoking article. Enjoy!

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    Banking on the Boomer bubble

    May 24, 2016 9:00 AM by Steve Eagon, Director of In-clinic Success


    “I’m so frustrated with people seeing me for hearing aids and they just won’t listen to my advice! I tell them they have hearing loss and they either want to show me all the research they’ve done or they want to compare me with other hearing professionals around me.”


    I heard this comment from a doctor of audiology just last week. This person actually went on to vent for several minutes about how it’s getting more difficult by the day to establish new patients. She’s not alone. We’ve been hearing for years about Baby Boomers arriving in droves for our services and it just hasn’t happened to the degree we all thought.  

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    Be the steamroller or the pavement – you decide

    May 20, 2016 2:30 PM by Jason Mayer, Vice President of Sales


    “Hello. I have chosen you as my hearing healthcare provider because your excellent website says you only offer the best hearing aid technology. When can you fit me in?”


    Has that ever happened? If having a good Google ranking and a strong product offering was all it took for greater hearing aid adoption, we wouldn’t be staring at the same dismal penetration levels for the last 20 years. 

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    The 6 principles of persuasion - Part 2

    May 16, 2016 9:25 AM by Steve Eagon, Director of In-clinic Success


    So, have you begun to address how you can use use the power of Authority and Reciprocity in your practice? What am I talking about, you might be asking? Several people emailed to say they really gave pause to reflect on Part 1 of my blog, The Six Principles of Persuasion. I received useful tips and examples from some, while many admitted they were prompted to re-evaluate how they approach the notion of Reciprocity and Authority in their patient experience. To review Part 1, click here. As a reminder when reviewing part 1, check out the video link which dives into this topic with research. 

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    Connect with patients using this proven method

    May 3, 2016 10:15 AM by Steve Eagon, Director of In-clinic Success



    Think back to your last consultation. How did the conversation go? Did you make a personal connection with that patient? Did they leave your office feeling excited about the prospect of hearing better?

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    The 6 principles of persuasion and your patient care

    April 14, 2016 12:15 PM by Steve Eagon, Director of In-clinic Success


    We all love it when a prospective patient or client walks into our office and everything fires on all cylinders. The patient interview and hearing test builds trust, the patient agrees with the results and recommendation and hearing aids are ordered with no objections. If only we could bottle that experience and duplicate it every time! The reality is that this only happens with about one out of three patients by various estimates. 

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    Music as an integral part of the in-clinic patient experience

    March 14, 2016 10:30 AM by Steve Eagon, Director of In-clinic Success


    “How does that sound?” I’m sorry, but this is one of the worst things we ask patients when we fit them with hearing aids and is a pet peeve of mine. How does what sound?! For people to be wowed and amazed at a hearing aid experience, surely we can do better by making the first impression more personal. My friend and fellow hearing professional, Bill Diles, recently called me to discuss a fitting approach he’s been using with great success. After hearing about it, I asked him to write a post for our blog and he happily obliged. It’s a fantastic idea and one of the little things that can create a great experience for you and your patients. Without further ado, here’s Bill.  

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    Growing your practice by “living in the moment”

    March 4, 2016 12:30 PM by Steve Eagon, Director of In-clinic Success


    I don’t know about you, but I find most sales, customer service, and similar themed books fairly boring. They tend to be very conceptual and not very practical. The last book I downloaded was over 250 pages and I skimmed it pretty quickly to find a few golden nuggets. There’s a slogan I see frequently right now about shutting off our electronics and “being present” and “living in the moment.” Which brings me to the theme for this post. I find my best ideas tend to come from simply being aware of my surroundings and experiences.  

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    Patients or consumers? Embracing patient-centric care

    February 23, 2016 10:15 AM by Jan Storhaug, Audiology & Technical Services Manager


    Patient-centric care is becoming an increasingly important concept in healthcare circles, and it is being talked about more and more in our industry. In fact, I just read a couple of articles on the topic in this month’s issue of ENT & Audiology News Journal, a signal that the hearing healthcare industry is acknowledging that the expectations of individuals we’ve typically called “patients,” are changing and we need to do something about it. 

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    Two ideas to challenge your conventional wisdom

    February 9, 2016 8:45 AM by Steve Eagon, Director of In-clinic Success


    At a recent Unitron conference, I heard Edgar Keehnan, a renowned marketing researcher focusing on the mature consumer, speak about his Seven Soft Spots of Aging. He showed successful examples that demonstrated if you market to and interact with the mature consumer targeting some or all of these seven soft spots, you will increase the likelihood your consumer will be motivated to take action. Of the seven soft spots he discussed, there are two that challenge how we, the HHCP, typically interact with our consumers. Based on discussions with several hearing professionals, here's the outcome of how applying these principles to our industry made me reflect and challenge conventional wisdom.

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    Putting the focus on the patient experience

    January 29, 2016 10:45 AM by Steve Eagon, Director of In-clinic Success


    We all know most people choose not to take action about their hearing loss for a long time. And then, something happens in their life that motivates them finally to take action. It is our role as hearing professionals to help them make their way along this path of discovery.

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    Becoming a looping champion - Part 2

    January 21, 2016 1:30 PM by Steve Eagon, Director of In-clinic Success


    I’d like to welcome Juliette Sterkens, Au.D., back for part 2 of her series on looping. We had a wonderful response to part 1, which you can read by clicking here. Since heightening my own awareness to looping, I’ve heard from several hearing professionals who have looped their office to demonstrate the benefits of telecoils. One practice emailed to say they provide a home looping system free of charge when someone buys hearing aids, and I found numerous short videos online demonstrating looping and the great PR gained from helping community theaters serve those with hearing loss. Look for a video link at the end of Juliette’s article explaining how a loop system works courtesy of Thomas Kauffman at www.otojoy.com  

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    Becoming a looping champion - Part 1

    January 6, 2016 9:15 AM by Steve Eagon, Director of In-clinic Success


    I’m raising my hand as someone who is guilty of ignoring the critical importance of telecoils and looping. Did you know less than 50% of people with hearing loss report ever being told about the use of telecoils from their hearing professional? I want to join the voices actively promoting this very critical piece of the better hearing experience, and would strongly encourage all of you to do the same.


    I welcome audiologist and looping expert Juliette Sterkens as our guest Unitron blogger for a 2-part series on the importance of looping and what it can do for your patients and practice. As I’ve gotten to know Juliette and the passion to which she speaks about this topic, I’m 100% convinced it is part of our duty to promote and provide this valuable service to our patients.

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    Does your website pass the 60-second test?

    November 16, 2015 12:15 PM by Cassie Johnson, Direct Marketing Specialist


    I spend a lot of time talking with customers about how to market their practices in a world where traditional advertising response rates continue to drop. One of the top questions customers ask is: Does my practice REALLY need a website to be successful? My answer every time is YES. I truly believe if you own a business—no matter the size, industry or target market—you need a website. And not just any website—you need a professional website that puts your best foot forward.


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    An unorthodox but proven way to up your game

    November 5, 2015 11:30 AM by Steve Eagon, Director of In-clinic Success


    “I dread going through this again,” I said to my wife the other day when confronted with the idea of buying a car. I’m presently facing two major events in my life that are causing some sleepless nights. One, my son is 15 and learning to drive. This spring when he turns 16, we’re contemplating selling him our 10-year-old Subaru Legacy. This brings up stress-inducer number two:  I’m starting to look at new cars, and I’m overwhelmed. There are so many models and options, hundreds of user and expert reviews, multiple payment choices and dealer incentives, etc. And then there’s the dreaded buying process. We’ve all been there and have our horror stories.


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    We got a WOW on our hands

    October 29, 2015 3:15 PM by Jan Storhaug, Au.D., CCC-A, Manager Audiology & Technical Services


    Howard Tamashiro is one of the most remarkable and memorable hearing healthcare professionals I’ve ever met. At his audiology practice (Hearing Center of Hawaii), about 95% of his fittings are custom ITE hearing instruments, and most of those are CICs and micro-CICs.


    At a time when open-fit products are all the rage, Howard is a big believer in custom products, the smaller the better. With CICs and micro-CICs, he says, the natural acoustics of the outer ear become part of the hearing solution. Also, the tiny devices stay put in the ear better than over/behind-the-ear products; this is an important factor in a tropical climate where people may change clothes multiple times per day.

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    Is sacrificing to the cosmetic beast a thing of the past?

    October 20, 2015 10:45 AM by Chue Yang, Director of Operations


    In 1994, my first year at Unitron, the hearing-impaired population wasn’t that much different from today’s. People wanted natural-sounding hearing instruments, along with comfort, convenience and a discreet fit. Many individuals sought out the smallest possible in-the-ear device because it offered them good cosmetics compared to behind-the-ear models. (Receiver-in-canal products didn’t exist in 1994.)


    However, if you were fitting hearing aids 20-plus years ago, you’ll remember the drawbacks of custom products. You’ll recall that you had to sacrifice power and features to accommodate your patients’ desire for “invisible” hearing instruments. Because of these limitations, many patients weren’t good candidates for ITE products.

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    Will boomer vanity fuel a new demand for custom?

    October 7, 2015 9:30 AM by Dan Lindhorst, Director of Marketing


    In November 1972, Carly Simon released her song “You’re So Vain,” and it quickly shot up to number one on the Billboard Hot 100. There’s been a lot of debate about who Simon was referencing in the line “You’re so vain, you probably think this song is about you.” Was it Mick Jagger? Warren Beatty? We may never know.

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    The art of craft brewing and "craft" hearing

    September 29, 2015 10:17 AM by Steve Eagon, Director of In-clinic Success


    I’ve always liked to observe other industries and try to understand how their best practices translate to the delivery of hearing healthcare. One recent evening, I was relaxing and sipping a locally brewed beer (Dos Perros from Yazoo Brewing Company in Nashville is my favorite), when the thought crossed my mind: What is it about craft beer that has made it such a huge trend among consumers, even while the “macro brewers” have experienced flat or declining sales?



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    Taking a chance on the impossible

    September 10, 2015 11:30 AM by Chue Yang, Director of Operations

    For the 21 years I’ve been at Unitron, customization and throwing the rule book out the window is something we have built our reputation on. I’d like to share a fantastic story that recently happened between a Unitron customer, a patient with a challenging fit, and what happens when people take a chance and work together.

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    The lightbulb effect

    August 25, 2015 4:26 PM by Jan Storhaug, Audiology & Technical Support Manager


    As an audiologist for Unitron, I’m fortunate to work with both patients and hearing healthcare professionals. I especially enjoy assisting Unitron customers as they use our products to improve the quality of life for their patients who’ve been struggling with hearing problems and  withdrawing from social engagements because of hearing loss. There’s nothing better than the moment when patients truly realize what they have been missing—and we get to be a part of making that happen.


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    Shaking up the status quo. Lessons from a bike shop.

    August 17, 2015 11:45 AM by Steve Eagon, Director of In-Clinic Success


    One of my hobbies (my wife might argue it’s an obsession) is cycling. Yes, I’m into all the gear, the carbon bikes and competitive racing with my friends. I still get excited each July when the Tour de France rolls around. 


    My local bike shop recently moved to a bigger location because they needed more room, not because business was booming. However, when they selected the new space, they did something different. They hired a customer experience expert.  

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    Boomers & hearing healthcare: Where’s the beef?

    August 4, 2015 3:00 PM by Dan Lindhorst, Director of Marketing


    For the last 20+ years, the hearing healthcare industry has been infatuated with the baby boomer generation (usually defined as people born between 1946 and 1964). “Just you wait, baby boomers will come streaming through your doors and give your practice a BIG shot in the arm!” so you’ve been told.


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    What you might learn from Captain Stubing

    July 24, 2015 8:30 AM by Rocky Johnson, Customer Care Manager


    I love the hospitality industry. I never get tired of reading about it or experiencing it. I think it stems from all those years as a young girl watching TV shows like “Hotel” and “Love Boat.” In “Hotel,” do you remember how James Brolin and Connie Sellacca would serve the most demanding guests, week after week? Or how “Love Boat” Captain Stubing and Cruise Director Julie would pull the team together to ensure that all the passengers had the time of their life by the end of the show? 


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    Free turkeys don’t cut it anymore: Rethink your approach to marketing

    July 17, 2015 10:30 AM by Dan Lindhorst, Director of Marketing

    As someone with almost 30 years of marketing experience — 20 of those in hearing healthcare — I feel obliged to ask you to STOP marketing. I’m serious. Stop your marketing, take a few steps back  and consider a different approach. Why? Because like a lot of practice owners who help people with hearing problems, you may be stuck in the past.


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    Does your practice feel like Kate’s Kitchen?

    July 8, 2015 11:38 AM by Steve Eagon, Director of In-clinic Success


    A couple years ago, my wife and I noticed a new restaurant, Kate’s Kitchen, nestled in our Nashville suburb. It’s located next door to a locally owned Italian restaurant that we like and near several typical national chain eateries. The past couple times we were out getting pizza, we couldn’t help but notice how crowded Kate’s Kitchen had become. My wife kept saying we have to check it out and get out of our rut of the usual places.


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    Moving beyond logic — Creating a “Moment of Truth”

    June 16, 2015 10:00 AM by Steve Eagon, Director of In-clinic Success


    So much of what we do as hearing healthcare professionals is based on logical science-driven procedures. For example, when a patient comes to your office, do you find yourself in the mindset of test, product, technology and price? If you answered “yes,” you’re not alone — and who can blame us? This is how we’ve been brought up in this industry.


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    In-clinic success and swimming up a waterfall

    June 2, 2015 10:25 AM by Steve Eagon, Director of In-clinic Success


    As a recent arrival at Unitron, and having been a customer of several hearing aid manufacturers over the years, I know that the main goal of these companies has always been the same: Convince the hearing professional that years of R & D and money has been invested in a “best in class” feature-rich line of hearing aids which we hope you will sell to your patients. And while I do believe Unitron’s new North platform warrants significant discussion, I’ll let others spread that story.

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