Our industry is filled with disruption. As an independent hearing healthcare provider you may be concerned with the road ahead. Around one corner you see the proliferation of discount hearing aid retailers (big box, warehouse club, mail order and online). And, in the near future, you may see pharmacies and other stores that stock and sell over-the-counter hearing instruments. As our guest blogger, Dr. Nancy Tye-Murray discusses, none of the channels of disruption can match your locally owned hearing healthcare practice in several important regards. Nancy has found four areas that can strengthen your ability to satisfy your patients, create a distinct competitive advantage and deliver highly personalized hearing healthcare.