80% of people with hearing loss choose not to purchase hearing aids for one reason or another. Therefore, there is unlimited opportunity for you to grow your business and educate others on what can be done about hearing loss.
Marketing your practice helps others become aware of your business and the benefits of today’s sophisticated hearing products. Marketing includes deciding what your goals are, planning your budget, choosing your media, advertising, and more. Additional strategies for successful marketing include:
Brian Taylor, Au.D., Director of Practice Development and Clinical Affairs at Unitron US, speaks to the importance hearing healthcare professionals will need to place on the entire client experience if they wish to differentiate their practice, and respond to the “Healthy-aging movement”.